Zoomie
The brief was to create branding and packaging design that communicated the energy and joy that Zoomie food products bring to pets. They say you are what you eat and the same goes for pets. Zoomies’ ethos is to provide healthy and nutritious food that keeps pets happy and energised as well as tasting delicious thanks to the carefully selected natural ingredients.
The design aims to establish Zoomie as a unique alternative to the standard pet food seen on our shelves. This is achieved through the use of bold colours and playful illustrations which create an enjoyable and memorable experience for pet owners every time they feed their furry friend!
Zoomie exemplifies how utilising additional brand assets can really bring a brand to life.
Zoomie has a set of stickers with logo variations and a collection of design elements which work in harmony to secure a bold and engaging identity. Ensuring multiple brand touch points are met, such as social media and environmental, ensures that this exciting brand is remembered well after encountering it.