Change4Life

Whilst working in the NHS Digital campaigns team I was tasked by the Office for Home Improvement and Disparities with redesigning the healthy living site Change4Life. The site was being rebranded to Healthier Families and needed to adopt the branding of its umbrella brand, Better Health.

However, the popularity and success of Change4Life owed itself to its’ fun and playful aesthetics. Therefore, it was crucial that this iconic styling was carried across into the new site. This was achieved through the vibrant colour palette and abundance of illustration that feature across the design.