FYLD
FYLD is a fast-growing, AI scale-up streamlining workforce management in construction and utilities industries. The core product is a mobile app enabling fieldworkers to record video risk assessments of complex work on construction or utilities sites. These videos can can then be reviewed by managers remotely via the app or on their desktop.
Overview
As a product designer at FYLD I have made many valuable contributions to the product and company culture which have been critical to our growth. I delivered a digital signature functionality allowing 11k non-app users to sign on to risk assessments for 100% compliance on work sites. I’ve visited 20+ work sites ranging from water treatment works to emergency gas repairs to ensure the product meets the needs of the our users, customers and business objectives.
The work I am most proud to have lead in my role is the re-design of FYLD Cloud. This case study will highlight the strategic decisions made, challenges overcome and the positive impact on workforce management and user growth that has resulted.
Objectives
Research and discovery
Methodology for conducting research, including user interviews, surveys, and data analysis.
Insights gathered from 20+ visits to various work sites, understanding diverse user needs and challenges.
Identification of key pain points and opportunities for improvement in the existing FYLD Cloud platform.
Design process
Overview of the design process, including ideation, wireframing, prototyping, and user testing.
Iterative approach to design based on feedback from stakeholders and usability testing with target users.
Incorporation of best practices in user experience (UX) and user interface (UI) design to enhance usability and accessibility.
Strategic decisions
Analysis of strategic decisions made during the redesign process.
Prioritization of features and enhancements based on user feedback, business goals, and technological feasibility.
Collaboration with cross-functional teams (engineering, product management, etc.) to align redesign efforts with overall company objectives.
Outcomes
Analysis of strategic decisions made during the redesign process.
Prioritization of features and enhancements based on user feedback, business goals, and technological feasibility.
Collaboration with cross-functional teams (engineering, product management, etc.) to align redesign efforts with overall company objectives.